Mandarin Oriental Group case study - Assignment

mandarin orange Oriental Group case study - - Assignment ExampleIn such context, the researcher will use these strategic tools conjointly to identify three key away environmental factors that will shape strategic direction of the luxury hotel and hospitality industry. External Factor 1 (Uncertain economic condition) this remote factor is being identified by employ PEST and opportunities/Threats matrix. Operating follow for hotels has increased due to ongoing ill effect of previous economic recession, oil price fluctuation, self-reliant debt crisis and inflationary pressure (Campiranon, 2010). As a result, salary margin for luxury hotel and hospitality industry is fall and lack of availability of financial revenue is negatively affecting industry growth. In context to Mandarin Oriental Hotel Group (MOHG), volatile economic condition of macro environment can decrease their profit margin and revenue earning opportunity in future. External Factor 2 (Decline of theme based Hotels) - this external factor is being identified by using Boston Matrix and Product life cycle. With reverse of modern life style and globalisation, demand for theme based hotels is decreasing and customers want all the facilities infra one roof (Szulanski, 2009). As a result, theme based hotels have become less economic and the industry is observing rapid divestment by theme based hotels in order to avoid still financial loss. In context to MOHG, declining sales of theme based hotels might cause saturation and obsolete certain segment of product portfolio. As a result, business growth of company will perplex negatively affected. External Factor 3 (Hypercompetitive Environment) - this external factor is being identified by using Porter 5 forces. Presence of many international and large domestic players has increased level of rivalry within the industry. Similarity in product portfolio, small target market and high customer drudge rate