Mohawk Essay Example | Topics and Well Written Essays - 250 words

Mohawk - Essay Example According to Kathleen Gallagher of the Millwaukee Journal Sentinal in a Christmas Day article 2006, carpet has dropped to 46% from 49% in sales of ALL floor coverings since '05. " People have to stand on something" said Haruki Toyama of Toyama Value Fund, in that recent article. Since this trend must have been apparent to the Mohawk Company a long time ago these folks have been moving into the tile and laminates end of floor coverings, hence their purchase and integration of the Belgian tile manufacturer mentioned. Instead of a careful and slow growing conservative company I see a concern poised to take advantage of lower transport costs than since the beginning of the Iraq war; along with an integrated tile manufacture, to challenge Shaw's leading market share in this industry. Instead of a stodgy conservative slow growth company, Mohawk seems poised on the cusp of an upsurge of growth if one reads into the future with this Sullivan article.

Consumer Behavior Blog Essay Example | Topics and Well Written Essays - 2500 words

Consumer Behavior Blog - Essay Example As a man, the society expects you to behave in a certain way with the feminine gender expected to behave in a different way. This means that the adverts must be tuned towards what the society perceives to be feminine or masculine. But what if you pick a product that is feminine or masculine while you are of a different gender? Does it make you a lesser human? The answer is all in the psychological imprint that the society has placed as a benchmark for what we feel and how we are expected to react to these feelings. The feelings are then transferred and commoditized into products which mean that each must pick that which is â€Å"gender correct†. All in all, there are those who are oblivious of what people think about their choices. They should not be condemned. Personally, anytime I feel like picking a soft drink and I come across a diet coke or Coke Zero, I do not think about it as a gender-based product. I pick that which I feel is right for me at that particular moment, whe ther people stare back or whisper in secret. CONSUMER KNOWLEDGE Last week was such an informative outing for me. While I was just walking across the shopping mall, I realized that people were baffled by all the products that were on display. It got me thinking, ‘why are people staring and admiring display items whereas they can just go in, get what they need and go back home?’ but I realized that many of these people have only seen the adverts and do not have any clue about the products rather than what they have heard. When these products, mainly clothes and accessories are displayed, people are dismayed by the prices and also the way they appear. They do not have any knowledge about the products they want or even how they can access that information. The sources of information could be many if one chose to look. People who have already bought and used these products could form the first source of inspiration. However, they may be biased given the chances that the prod ucts may have been irrelevant or not amounting to what they expected. Another way is to get an expert in that sector and get firsthand information on the best products to buy. This may be costly as some may offer information in exchange for money, citing consultation fees. But the presence of the internet offers one a chance to get as much information as possible with the click of a button. Therefore, next time you go shopping, make sure you have the details, the prices, and the quality of the product you need rather than stand in front of a shopping mall to admire what is on display. PRODUCT APPEAL For a long time now, companies have been looking for the best way of appealing to their target client through advertising. As people look for the best, they are mainly attracted by the visual aspect of the product before quality comes to focus. Many companies have come under attack for what has been termed as sexist adverts but let us be honest: in the current digital world, sex sells! W omen will always oh-ah when they see Brad Pitt or David Beckham. Men will always stand and stare when Angelina Jolie or Eva Longoria passes by. The young generation has identified Justin Bieber and Lady Gaga as some of their favorite musicians. These are people known for their sex appeal. Is it wrong when products capitalize on these? Passing through the streets of the nearby town, one cannot miss these sexual innuendos. A beautiful woman is advertising a skin lotion